A new invitational has been added to the American Junior Golf Association’s (AJGA) schedule by the AJGA and its global sponsor, TaylorMade Golf. The all-girls competition will be hosted by the talented LPGA Tour player, AJGA alumna, and Team TaylorMade athlete Nelly Korda. The Concession Golf Club in Bradenton, Florida, is hosting the inaugural tournament, known as the Nelly Invitational, from May 3–6, 2024.
Entry into the competition costs $375 and is open to girls between the ages of 12 and 19. Sixty-six of the best female junior golfers in the world will compete in the 54-hole stroke play event. There are many interesting things about the new event, but the thing that is catching everyone’s eye is the colorful logo for the event.
What is Nelly Korda’s special logo?
The logo, designed specifically for the 25-year-old pro, is a graphic image of a lion. The lion logo, previously spotted on the TaylorMade TP5, specially designed for Nelly Korda, is now turning into her brand identity, and rightfully so! After all, her 5-peat streak is not a normal trait that anyone gets to witness often.
The logo shows a two-dimensional icon of an orange lion, with the initials NK hidden away in its mane. The only difference between the logo on the balls and the logo for the invitational is the addition of the greens in the new one. The reason for the lion logo is simple. Often called the “Golden Lioness,” Nelly Korda has a deeper connection to the animal. “My parents call me Lion,” she said in an interview with the Golf Channel. “I am Leo, so I kind of have that kind of personality on the golf course.”
