Iga Swiatek and her team have opened up on the world No 1’s lack of interest in big brand deals despite being one of the biggest names in the game. The Pole linked-up with Emma Raducanu’s agent Max Eisenbud despite his claims that Swiatek isn’t looking to follow in the Brit’s footsteps and wants to keep things small instead.
Swiatek has quickly become one of the biggest names in tennis in recent years, winning her first Grand Slam title at the 2020 French Open when she was just 19 years old, going on to win two more Majors last year at the French Open and US Open while she also became No 1 in the world and went on a winning streak lasting 37 matches. Despite making a name for herself as one of the most dominant players on tour, the 21-year-old isn’t interested in following the likes of Raducanu and Naomi Osaka in signing a series of lucrative brand deals even after signing to IMG and working with the Brit’s agent.
And it’s Max Eisenbud himself who has confirmed that Swiatek isn’t interested in taking on lots of sponsorships. “I don’t know if it’s necessarily like she has this big desire to become the highest-paid female athlete in the world,” the senior Vice President of IMG tennis told Tennis Majors. “My perception is that she just wanted to make sure she’s got some really professional people around her in all aspects of her career, and she’s already done a really good job with that.”
Swiatek signed with IMG for her global deals while sticking with her original Polish management too, as the 11-time title winner still wants to use her platform to build the right brand for herself. The world No 1 recently signed a global deal with Polish drinks company Oshee and uses her social media to do things like raise money for charity, give a platform for awareness of issues, while she also does fun things for her fans including setting up a book.
