Jordan Spieth reportedly will be replaced by silhouette on Coca-Cola’s Olympic packaging

Spieth signed a multiyear endorsement contract with Coca-Cola in January.

“Coke was able to stop packaging featuring Mr. Spieth so it will not appear in market, [a company] spokeswoman said,” E.J. Schultz of Advertising Age wrote.

“But the company does not plan to pull material already produced, including point-of-sale signage, so there is a chance that consumers might encounter Olympic materials showing Mr. Spieth. The golfer remains a significant part of Coke’s broader marketing plans. He is featured in a TV ad that recently began airing.”