Days After Shutting Down Clothing Brand, Venus Williams Enters Entrepreneurial World Again With a New Venture Announcement

World’s former number one Venus Williams surprised her fans by revealing a new initiative. Previously this American tennis legend disappointed her fans when she announced about pausing her clothing venture EleVen temporarily. The decision was made to improve the brand operations and strategies. However, this tennis maestro had another plan with which she is back now!

Serena Williams’s elder sister is an associate degree holder in fashion design from the Art Institute of Fort Lauderdale. Being the brand’s chief designer, pausing EleVen’s operation wasn’t easy for her. Now Venus Williams officially announced her new venture in business.

Venus Williams officially announced her new venture in interior designing

Serena Williams’s famous elder sister started a new venture about decorating homes. Sharing this news on her official X (formerly Twitter), Venus Williams wrote- “As a travel enthusiast, I’ve come to appreciate the sanctuary of home, a space that reflects my personality and cherished memories. That’s why I’m excited to introduce Palazzo, a groundbreaking platform I co-founded with @edwardlando and Raffi Holzer.”

Williams further gave a hint to the fans about what her new venture Palazzo aims to achieve. She further added- “Palazzo makes interior design easy and accessible, empowering you to tell your unique story through your space. With our AI assistant, turning inspiration into stunning reality is a breeze.”

Venus Williams has always been into entrepreneurship. Apart from EleVen, Williams owned the Miami Dolphins in 2009 with her younger sister. Venus Williams received an official degree in interior design, which speaks about her interest in Palazzo. After EleVen’s momentary pause, Venus Williams is currently rooting for her new venture.

Now that fans are intrigued about her latest role, let’s revisit what made Venus Williams temporarily stop her work with EleVen.

Venus Williams’s decision about EleVen “wasn’t easy”
Being a great fashion enthusiast like her sister Serena Williams, Venus truly delighted her fans when she announced EleVen. Now that she decided about EleVen, let’s hear what she has to say about it. Venus Williams said- “We’ve decided to temporarily pause our operations as we take a moment to refine our strategies and enhance the overall brand experience. This decision wasn’t easy, but it’s a crucial step towards ensuring that we come back stronger and better than ever, I want to express my heartfelt gratitude for your unwavering support and loyalty to the EleVen brand. Your commitment means the world to us. This pause is not a farewell but a see you soon. We are dedicated to embodying our credo, “Be your best self,” and this break will allow us to do just that….”