Raducanu, 21, was due to return for an exhibition match in Macau earlier this month but withdrew in November as her recovery continues. That effectively ended her season, meaning she has made only £189,000 from tennis prize mooney in 2023.
That lack of time on the court has significantly affected how much she has earned from Nike for wearing their clothing and shoes this year. Her deal with the brand is said to pay her £1.2million when meeting their minimum play requirements.
However, signing several other endorsement deals after winning at Flushing Meadows has kept her among the highest-paid women athletes in the world. Raducanu has sizeable sponsorship deals with British Airways, Christian Dior, Evian, HSBC, Porsche, Vodafone and Tiffany.
Sportico estimates that those partnerships netted her almost £13 million in 2023. According to their yearly rankings, only American-born Chinese freestyle skier Eileen Gu earned more from endorsements over the last 12 months.
That sees the three-time Olympic medalist sit third above Raducanu among 2023’s highest-paid sportswomen. Gu is the only one of the top eight who is not a tennis player.
Above her in second is Iga Swiatek, who topped the season-long WTA rankings and earned more prize money than any other women athlete this year. But taking the top spot is Coco Gauff, who makes the same as Raducanu from sponsors while raking in significantly more from her play on the court.
