Famous Italian Aperitivo Owned by $24 Billion Brand Makes a Mammoth US Open Announcement
The US Open is about to start and the excitement for the tournament is already building up. With some of the top names in the world in action, it will be exciting to see who comes out on top this time after Carlos Alcaraz won it last year. However, as the fans eagerly wait for the tournament to commence, the tournament organizers have come up with very special news for all the fans.
US Open recently announced its partnership with Aperol, the renowned Italian Aperitivo, owned by the Campari group for the upcoming tournament. This is great news for the fans as their experience will now be doubled at the tournament.
US Open announces partnership with Aperol
US Open’s latest collaboration with Aperol brings forth an exciting blend of tennis and Italian vibrancy. Deanne Pownall, USTA Managing Director of Corporate Partnerships, expressed enthusiasm for Aperol’s partnership, recognizing the event’s global significance as a premier sports gathering. The US Open’s reputation for top-tier tennis and culinary excellence aligns seamlessly with Aperol’s engaging charm.
In a bold move, Aperol is set to infuse the US Open grounds with an immersive Italian experience in 2023. The collaboration will manifest in two distinct venues, each capturing the essence of togetherness, a fundamental value of Aperol’s heritage. A meticulously designed indoor-outdoor patio bar, strategically located near the main entrance to Arthur Ashe Stadium, promises tennis enthusiasts an inviting Aperol haven complemented by delectable light fare.
