Emma Raducanu agent explains Brit’s struggles ahead of Wimbledon – ‘Tough year’
Emma Raducanu’s agent, Max Eisenbud, has insisted the teenager’s growing list of sponsorship deals is not having a negative effect on her on-court performances, as he explained why she has struggled to find her form recently.
Raducanu burst onto the scene last year when she reached the fourth round at Wimbledon as a wildcard. She then followed that up by creating history with her US Open success, becoming the first ever qualifier to win a Grand Slam singles title.
In the process, she also became the first British woman to win a Grand Slam singles title since Virginia Wade’s 1977 Wimbledon win. The victory catapulted Raducanu into superstardom and sparked huge interest in her from sponsors.
The 19-year-old has worked with the likes of Nike, Tiffany and Porsche and recently announced a new partnership with HSBC. On the court, however, she has struggled since her US Open victory.
Raducanu has suffered a variety of injury setbacks, switched coaches three times in nine months and failed to win back-to-back matches at a major tournament. And Eisenbud believes her recent struggles have nothing to do with her off-court commitments.
In an appearance on the BBC’s ‘The Sports Desk’ podcast, Eisenbud said: “We could have done 50 days of shoots. I’ve never seen the amount of excitement and companies that wanted to be in business with Emma after the US Open.
“It’s been a tough year. I think she got a lot of bad luck and what really hurt her was [catching] Covid and not having a great off-season, and then she was playing catch up.
