‘It’s Because They Are Bad’- Roger Federer’s Multi-Billion Dollar Brand Receives Flak After World No.1 Iga Swiatek’s Astounding French Open Decision
Roger Federer has transitioned from tennis into the world of business. His partnership with the Swiss shoe company, ON, is of prime importance to the former number 1. As they expanded their base as they signed young players. Iga Swiatek and Ben Shelton have lined up as active players for the brand. However, Swiatek has not yet worn ON shoes in the clay season, with fans going into a spiral.
This is not the only time Swiatek opted for shoes from a different label. During her Madrid Open stint, fans spotted the Polish player wearing ASICS shoes. It caused quite a stir as fans went speculating about why she opted for her former sponsors. While a seemingly inconsequential move, it has the possibility of incurring significant costs to ON.
As Swiatek continues her Roland Garros stint, the brands she endorses get more promotions. As the ON brand in which Federer has a stake currently sponsors her, many will eye her footwear. But instead of wearing shoes from the Swiss brand, Swiatek is currently wearing shoes from her former sponsors, ASICS.
