Publicist Mark Borkowski says Emma Raducanu could unlock a staggering $1 billion in earnings across her career after her historic triumph at the US Open.
The British 18-year-old shocked the tennis world in New York, becoming the first qualifier in history to win a grand slam.
The way she handled the Wimbledon incident, the way she’s come back, the way she tackles interviews, the way the crowd responds to her, the way she plays the game … if she is as good as the form suggests the sky is the limit.
“You get a sense with Emma that she’s got a really powerful personality to go along with the talent.”
Sports marketing consultant Tim Crow told The Guardian: “I haven’t had this many calls from clients, major brands, who are interested in her since Lewis Hamilton broke through in Formula One.
“As far as brand appeal is concerned I think you can draw parallels with Naomi Osaka. Because of the multicultural aspect of her heritage she is able to resonate in so many markets.
