What is Serena Williams’ net worth?
So what is Serena Williams’ net worth? Serena is worth $210 million, according to Celebrity Net Worth, which includes the $94 million she’s made in prize money from tennis tournaments and the $55 million she made from her eight-year endorsement deal with Nike. Along with Nike, Serena has also had endorsement deals with brands like Gatorade, Delta Air Lines, Pepsi, Beats by Dre headphones, Chase Bank, OPI Products, Intel and more. She’s also the current Chief Sporting Officer for Aston Martin, a United Kingdom luxury automobile manufacturer, as well as serves on the board of directors for SurveyMoney, an experience management company now known as Momentiv.
In 2004, Serena also created her own fashion line, Aneres (her name spelled backwards). Five years later, in 2009, she launched a collection of handbags and jewelry, called Signature Statement, for the Home Shopping Network. She presented the collection at New York Fashion Week in 2014. In 2010, she also launched her own nail company called HairTech. In 2019, Serena created yet another fashion line called S by Serena that focused on sustainable clothing. The collection’s sizes ranged from XS to 3X and focused on inclusivity.
In an interview with NBC News in 2020, Serena opened up about what it’s like to be a million-millionaire after growing up with not much money. “My family wasn’t wealthy, but we were always taught that when you work hard, you reap the benefits as a result,” she said. “I think it’s important for young people to really understand how to spend money — including how to better self-evaluate needs and wants — to make truly informed decisions versus spending from pure emotion. This is still something that’s true for me, and an approach I believe is incredibly important for parents to teach and model, as well.”
She explained that her father, Richard Williams taught her and her sister, Venus, how to budget. “At a young age, it was instilled in me that I shouldn’t splurge,” she said.. “I remember going to parks and playing tennis with my dad and he’d say, ‘Athletes always lose their money.’ He made it clear that as an athlete, there was a risk of losing what you earned.” She continued, “I think this idea rings true no matter what you do. As a result, the concept of saving money stuck with me throughout my career. Even early on, I remained focused on the fact that when I earned money, I needed to be mindful of how those dollars were either spent, invested or saved.”
As for what she spends her money on, Serena told People in 2020 that she’s the “most boring spender,” but if she does splurge, it’s on her daughter, Alexis Olympia Ohanian Jr. “I don’t spend money—when I do it’s on my daughter. I usually invest my funds. I am the most boring spending ever,” she said. “Don’t spend it, invest it.”
She continued, “I am really bad at treating myself, so I am learning how to treat myself more. I am working on it. I’ve thought about some jewelry.”
In August 2022, Serena announced that she would be retiring from professional tennis after her last match in the 2022 US Open. “I have never liked the word retirement. It doesn’t feel like a modern word to me. I’ve been thinking of this as a transition, but I want to be sensitive about how I use that word, which means something very specific and important to a community of people,” she told Vogue at the time. “Maybe the best word to describe what I’m up to is evolution. I’m here to tell you that I’m evolving away from tennis, toward other things that are important to me. A few years ago I quietly started Serena Ventures, a venture capital firm. Soon after that, I started a family. I want to grow that family.”
She continued, “But I’ve been reluctant to admit to myself or anyone else that I have to move on from playing tennis. Alexis, my husband, and I have hardly talked about it; it’s like a taboo topic. I can’t even have this conversation with my mom and dad. It’s like it’s not real until you say it out loud. It comes up, I get an uncomfortable lump in my throat, and I start to cry. The only person I’ve really gone there with is my therapist! One thing I’m not going to do is sugarcoat this. I know that a lot of people are excited about and look forward to retiring, and I really wish I felt that way.”
Williams ended her Vogue interview by telling readers that she’ll miss tennis and tennis fans. “I’m not looking for some ceremonial, final on-court moment. I’m terrible at goodbyes, the world’s worst. But please know that I am more grateful for you than I can ever express in words. You have carried me to so many wins and so many trophies. I’m going to miss that version of me, that girl who played tennis. And I’m going to miss you,” she said.
