Luxury Brand Owned by $47,000,000,000 Worth Company Kickstarts Serena Williams Collaboration With ‘A Story About Trust and Letting Go’

Despite her retirement from tennis last year, Serena Williams hardly has had a breather. The 23-time Grand Slam champion ended her illustrious career at the 2022 US Open in front of her home crowd. Following that, she has shifted her focus to her business ventures while spending quality time with her family. Like her tennis career, the American legend has had a massive impact in the business world too. Recently, she announced a massive update about her new project.

This news comes hours after the former World Number 1 announced the birth of her second child. During her pregnancy, she has been quite active on social media, sharing regular updates with her fans. Here’s what she said about her latest project.

Sharing a video via a post on her official Instagram handle, the younger Williams sister gave a glimpse of her latest collaboration. It is with one of the top luxury vehicle brands in the United States, Lincoln Motor Company.

Serena stars in a new marketing campaign for the brand, that features its full-size, flagship SUV. Sharing a glimpse of the advertisement, the 41-year-old wrote, “Proud to share an exclusive look at my newest project with @lincoln. It’s a story about trust and letting go.”

Additionally, Serena also shared a story via her official Instagram handle, saying that she shot this cool piece with Lincoln recently which fans can watch it exclusively on her channel. Lincoln is the luxury vehicle division of American giant Ford. The automobile manufacturer has a staggering net worth of more than $47 Billion. Meanwhile, Serena’s second child has already made it to the million-dollar club, hours after her birth.


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